Make Sure Your Website Gets an F

Make Sure Your Website Gets an F Make Sure Your Website Gets an F Make Sure Your Website Gets an F By Mark Nichol Do you have your own blog or Web site, or are you responsible for the site of another individual or an organization or company? If so, remember that the medium is (also) the message how the information is presented affects how it is received. So, to help site visitors engage with your content, consider the F not the letter f, but the online-design principle of the F-shaped pattern. One way people who study engagement with online content measure that engagement is by eye tracking: observing the eye movements of test subjects as they navigate within and between pages on a Web site. Research results have shown that most site visitors scan Web sites with eye movements roughly corresponding to the F shape. Because Western culture is, well, acculturated to engaging in text-based visual stimuli from the top left of a piece of content, Web designers have learned to put the most important visual information in that position on a Web page. (Quick what do you see at the top left of this page? That’s right, the logo form of the site name its brand.) And because readers of English (and all other Indo-European languages) read from left to right, it is natural for our eyes to move to the right from our first point of reference. That means that usually, our first eye-tracking movement is a line like the top horizontal line in the uppercase version of the letter f. Then, accustomed as we are to return to the left margin of a page, we backtrack horizontally or return diagonally to that location (as opposed to reading boustrophedon, or in a zigzag pattern). At this point, we skim from left to right again, as if forming with the movement of our eyes the letter f’s second horizontal element. A snapshot of an eye-tracking study (which often employs heat-mapping technology and connect-the-dots lines to record the ocular oscillations) may show multiple horizontal sweeps, but these lines generally extend less and less as the eyes travel downward, and a vertical line along or near the left margin of the page is also an almost invariable artifact of such studies, demonstrating that many site visitors scan down the page at about the same short distance from the margin. Variations occur, of course, especially when the page designer incorporates an arresting textual or illustrative element elsewhere on the page, but the F shape is the default setting for displaying written content online. (This pattern doesn’t necessarily apply when the home page features a block of text, but it’s typical on home pages dominated by a table of contents or a directory.) The take-away: As you’ll see from studying this site and many others, the F-shaped presentation of content is a pervasive and persuasive scheme of organization. There’s more to it than that, of course and I’ll share more tips in subsequent posts but this outline starts not with a, but with f. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Wether, Weather, WhetherLatin Words and Expressions: All You Need to KnowHow to Treat Names of Groups and Organizations

How hollywood is rewriting his essays

How hollywood is rewriting his essays How Hollywood is rewriting history. (25-09-04) Last week we celebrated the sixtieth universe of the battle of Arnhem. Holland was occupied by the Germans. And the allied troops made an attempt to take bridges over the main rivers of the German-occupied Netherlands, enabling the Allies to advance into Germany without any remaining major obstacles. The operation was successful up to the capture of the Rhine bridge at Nijmegen, but was overall a failure as the final bridge at Arnhem was not held, resulting in the destruction of the British 1st Airborne division. Tragic till so far you might think. Not according to Hollywood. According to Hollywood the British 1st Airborne division prevailed in there attempts to liberate Holland. And off course the Movie was a huge success. Millions of people around the world saw A bridge to far with the idea that they were seeing a truth -story In this essay I am going to attempt to explain how Hollywood is changing the facts, but moreover why? We live in a time were television has a huge role in the lives of people there daily living. When Oprah Winfrey warned people of the mad cow disease there was a huge increase in the demand of meat in the United States. And when Jennifer Anniston had a special haircut every trendy woman try to be like her. So you cant conceal the fact that mass-media has a giant role in our perception of things. Seeing that you can conclude that people believe instantly what they see and are taking it for granted and especially when a movie claims to be based on a true story. Many of tragic historical events were filmed. Which of course its great because it creates a huge interest in unknown topics. Who would have known of the Titanic if it werent for the movie? As a result Hollywood has the power to bring unfamiliar things to the attention of the mass and create a huge awareness. The holocaust was a historical fact for me but ...

Stateless nation Research Paper Example | Topics and Well Written Essays - 1000 words

Stateless nation - Research Paper Example In this paper, much focus will be on the stateless nation of Kurds (Natali 70). The Kurds hence are a group of ancient non-Arabs that are mostly Sunni Muslims. In terms of geographical distribution, they are sparsely distributed across several states in Turkey, Iran and Iraq, while a few others exist in Syria, Armenia, and Azerbaijan (Koohzad 180). Therefore, an annotated bibliography of the Kurds will be summarized in this paper to provide a clear picture of the stateless nation of Kurds. Aristova, T. and David Testen. "Kurds." Encyclopedia of World Cultures (1996): 234-260. In the Encyclopedia of world cultures, an overview of Kurds is provided. The paper clearly provides the population statistics of the Kurds back then in 1989 (Aristove 235). It goes forth and provides their distribution in the various regions which they occupy: USSR, Armenia, Georgia, Kazakhstan, Azerbaijan, Uzbekistan, Tajikistan, Ukraine, Belarus, Lithuania, Estonia and Moldova (Aristove 245). The article also provides a brief overview of their linguistic affiliation. It continues father to give a discussion of their history plus their cultural relations. Furthermore, the encyclopedia also provides a brief yet detailed overview of their language, literacy, settlements, economy, religion and finally their culture (Aristove 256). Koohzad, M. "Kurds." The International Journal of Kurdish Studies (2008): 22 (1), 173-192. In this journal article, Koohzad provides an overview of the Kurdish culture and society. From various researches conducted by various people, the journal article manages to provide evidenced information in regard to the Kurds fiasco (Koohzad 183). It encompasses a detailed overview of the Kurdish language, the society and its history. In addition, much interest is drawn to it in regard to their anthropology. Furthermore, it provides an overview in regard to its stateless nature and some of the efforts put forth by Kurds in regard to nation building (Koohzad 191). Natali, Den ise. The Kurds And the State: Evolving National Identity in Iraq, Turkey, And Iran. New York: Syracuse University Press, 2005. Print. This book provides an evolutionary explanation of the Kurdish nationalism, showing that contrary to the popular beliefs and theories in regard to the Kurds, as it supports the fact that their nothing fixed or natural in regard to Kurdish identity or whatever nationalism they assume (Natali 67). The author of this book argues that the given nationalism of the Kurdish people might have been shaped through the existence of other nation states and the need to have their own. it goes further to explain the political, and cultural aspects of the Kurds in detail (Natali 69). Reynolds, James. "Defiance in Turkey's Kurdish heartland." 11 October 2012. bbc.co.uk. 1 April 2013 . In this article written by Reynolds James, an overview of the stateless region of Kurdish and its inhabitants it’s provided and a detailed explanation provided on why they were be ing defiant to the existing Turkish government. The article starts by the editor enquiring the identity of a certain child, of which refuted as saying he was not Turkish, and insisted he was Kurdish (Reynolds). It continues by providing a history into the birth of the stateless nation Kurds and